5 basic tips for video SEO

These 5 basic tips for video SEO are a good starting point for marketers looking to improve the “search ability” of their videos.

1. Optimize with keywords.

Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in:

· File name
· Title
· Tags
· URL
· Link text

Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.

2. Distribute videos on video-sharing sites.

In addition to posting videos on your own site, video-sharing sites are effective tools for gaining visibility and additional links. Remember these few points to maximize results:

· Don’t forget that videos hosted on YouTube and other video-sharing sites should be optimized for keywords
· YouTube channel pages — and those of other video-sharing sites — should be optimized, as well
· Use a video distribution service like Tube Mogul to deploy your videos to the top sharing sites

3. Implement a linking strategy.

Video is judged by the same linking standards as all other forms of digital content. So building both internal and external links is crucial for video SEO. Ideas for a linking strategy include:

· Cross-linking to other videos
· Linking to videos from relevant web pages
· Linking to videos in blog posts
· Tweeting the video
· Linking to videos from social media pages
· Bookmarking the video

4. Encourage viewers to share your videos.

First thing is first — if you want users to share your videos, you must create content worth sharing. If your video isn’t interesting, relevant, entertaining or informative, users aren’t likely to share it, let alone view it. From there:

· Allow and encourage users to comment on the video
· Make it easy for users to share your video on You Tube, Twitter, Facebook and MySpace
· Offer video content in multiple formats so users can choose the one that best suited to their platform and connectivity speed

5. Re-purpose your videos.

As with text content, the more optimized video, the better. Get creative in order to re-purpose videos across the web:

· Embed videos in blog posts
· Break up long videos and create multiple shorter ones
· Use transcriptions of videos to create blog posts or content for web pages
· Take screen shots from videos and post them to Flickr and other image-sharing sites
· Turn offline content, such as training videos or videos of a conference keynote speech, into optimized digital assets for your website

Please do tell us what basic video SEO tips do you find useful?

Satish@edit.co.in
http://www.linkedin.com/in/placementmanagermumbai
http://www.edit.co.in/SEOPro.html

What is viral marketing

What is viral marketing?
Viral marketing and viral advertising refer to marketing techniques that use pre‐existing social networks to produce increases in brand awareness or to achieve other marketing objectives such as product sales through self‐replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word‐of‐mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.

Viral promotions may take the form of video clips, interactive Flash games, advergames, eBooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term “viral marketing” is also sometimes used pejoratively to refer to stealth marketing campaigns—the use of varied kinds of Astroturf both online and offline to create the impression of spontaneous word of mouth enthusiasm.

satish@edit.co.in
http://www.linkedin.com/in/placementmanagermumbai

Web Page size of popular websites in the world

Web Page size

This is the first decision to make when designing a website. You have two choices - a fixed width or a fluid layout. In simple terms, fixed-width sites will look the same on every screen, irrespective of how wide it is, while fluid sites will expand to fill the screen.

Of the most popular websites in the world, most of their page sizes are fixed width. Here are some examples of fixed width sites, along with the web page size:

• Facebook - 980 pixels
• YouTube - 961 pixels
• Yahoo! - 973 pixels
• MSN - 980 pixels
• Twitter - 919 pixels (partly fluid)
• LinkedIn - 980 pixels
• Bing - 970 pixels (partly fluid)
• Baidu - 900 pixels
• QQ - 974 pixels

LinkedIn profile
http://in.linkedin.com/in/placementmanagermumbai

Top 5 Interview Questions

Top 5 Interview Questions for fresher

Tell me about yourself
The most often asked question in interviews. You need to have a short statement prepared in your mind. Be careful that it does not sound rehearsed. Limit it to work-related items unless instructed otherwise. Talk about things you have done and jobs you have held that relate to the position you are interviewing for. Start with the item farthest back and work up to the present.

What do you know about this organization?
This question is one reason to do some research on the organization before the interview. Find out where they have been and where they are going. What are the current issues and who are the major players?

Are you applying for other jobs?
Be honest but do not spend a lot of time in this area. Keep the focus on this job and what you can do for this organization. Anything else is a distraction.

What kind of salary do you need?
A loaded question, A nasty little game that you will probably lose if you answer first. So, do not answer it. Instead, say something like, that’s a tough question. Can you tell me the range for this position? In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a wide range.

Explain how you would be an asset to this organization?
You should be anxious for this question. It gives you a chance to highlight your best points as they relate to the position being discussed. Give a little advance thought to this relationship.

Satish

Satish@edit.co.in